important things.

I believe hard work sparks unexpected delight, new discoveries, and the energy that drives creativity.

I work with an athlete’s mindset: disciplined and unafraid of pushing for better but with a clear understanding that ‘Perfection is the enemy of progress’.

I’m raising two athletic sons to value discipline, drive, and determination—while protecting creativity, curiosity, and the belief that in art, there are no mistakes.

I blend my passion for storytelling and design to drive impact within my local community—giving back is at the cornerstone of what makes things matter.

  • Creative Direction: Design branding, SWAG and graphics for school auctions, and community lacrosse and baseball programs.

  • Education & Mentorship: Teach an after-school logo design class and coach youth boys’ soccer.

  • Storytelling: Write original scripts for school plays, bridging the gap between creative writing and community engagement, school branding and messaging.

415-336-2885

heidireinfeld@gmail.com