AT&T
Transforming AT&T’s retail, support, and marketing into one intelligent, relationship-driven customer experience.
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To overcome decades of fragmented legacy systems, AT&T needed to unify its digital core into a single customer view, aligning every store, call center, and marketing touchpoint under a shared framework that transforms corporate friction into a seamless, value-driven ecosystem.
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Omni-Channel Transformation: Redefined the AT&T service paradigm by architecting an end-to-end experience strategy.
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3 year collaboration at Salesforce
Client Partner & Account Executives
Technical Architects
Experience Designers
Change Management
