The Goal: Translate Peet’s uncompromising coffee rituals into a cohesive brand story. By highlighting the small-scale acts of craft that define their 'right way,' we aimed to unify the customer experience from screen to store.

• Brand Strategy

• Logo and Packaging refresh

• Loyalt ‘Peetnik’ App

• Website Redesign including Commerce

• In-Store signage and graphics

• Advertising campaigns

3 year collaboration at Sequence

• Front End Developers

• Store Architects & Designers

• Planners and Marketing Strategist

• Designers, Copywriters

• Video team

• Photographers