CHIPOTLE

Reimagining Chipotle's brand, restaurants, and messaging to bring Food With Integrity to the masses.

  • Translate Chipotle's "Food With Integrity" mission into a cohesive design system that felt approachable and educational—using intentional craft and thoughtful design to communicate the quality, transparency, and care.

    • Research & Brand Strategy

    • Logo, Signage Refresh

    • Packaging redesign

    • Website redesign

    • Online ordering app

    • Marketing & Campaign material

    • In Store signage and POS

  • 5 year collaboration at Sequence

    • Front End Developers, Technical Architects

    • Store Architects & Designers

    • Planners and Marketing Strategist

    • Designers, Copywriters

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